By Michael George


One timepiece can take a full year to craft so the market was surprised when Invicta watches began as a mechanical watchmaker offering reasonable prices during the late Eighteen hundreds. Before they originated the company, timepieces were only worn by the extremely rich or lucky. These days, they carry the same philosophy by selling quality pieces at good prices.

'Invincible' is the word used to create the brand name. This reputation has survived over nearly 2 centuries. It was started by the Piccards but was purchased by an American company that had had a lasting involvement with them in the past. The current company president has a long history of watchmaking.

The brand produces excellent and beautiful chronographs despite the fact that is is marketed as a fashion brand. The words 'fashion watch' are disregarded by serious timepiece enthusiasts because their general opinion is that one cannot make a serious timepiece as well as a serious fashion statement. Nevertheless, the company manufactures a collection of high quality for sports and fashion needs.

Invicta has several categories for various sports and each is tailored for different environments. The pro diver range is elegant as well as functional. It is stylish enough to move from dive site to business function without diminishing its practicality as a diving implement.

The aviator range carries a style similar to the Pro Diver one. Some of the chronographs are remarkably similar to Rolexes but there are also many that are more traditionally suited to pilot's needs. Water sports are extremely demanding on everything a sportsman wears. The Sea Hunter range fills these demands by being capable of working both under the sea and over it.

The traditional regatta look is fully generated in the Sea Hunter range's elegant and fun aesthetic. Instead of stainless steel, red and stainless steel are combined or gold is used. This is too flashy for some but there are more understated looks available.

The extreme sportsman is given the anatomic range. These timepieces can tolerate 200 m of water pressure as well as incredibly harsh environments. A polyurethane and stainless steel combination ensures longevity and endurance. The designers used a bright and cheerful palette that will contrast against the conditions they will be worn in.

True chronographs make up the Russian Diver range, which is water resistant. This collection began in the Eighteen hundreds when a Russian Naval fleet commissioned it. The timepieces are bold and large. A women's collection is included under the title. This is an ideal range for those who want to travel from dive site to hotel restaurant without changing their watches.

The most important range for this year's fashion is the vintage collection. It encapsulates eras out of history and makes use of the brand's first logo. Antique dials are used and simple and complex chronographs are included.

Women can also have the pleasure of donning Invicta watches. The Wildflower range is considered the best of the women's collections. The timepieces don't skimp on strength or complexity but subtle gemstones and mother or pearl are used. More youthful looks in bright hues are available in this perfectly envisioned collection.




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