Pandora is the name of a famous brand of jewellery that originated in Denmark. It has become most known due to its manufacture of charms and accompanying charm bracelets. To date Pandora has produced more than 800 different charm designs which are sold across 50 countries. It also produces a range of other jewellery, including earrings, pendants, rings and watches.
The jeweller's beginnings lie with the pair Per and Winnie Enevoldsen. Per was successful as a goldsmith and in 1982 the two begun a jewellery shop in Denmark's capital. The pair made regular visits to Thailand in quest of jewellery that they could sell via their jewellery shop back home.
But by 1984 the pair realised it had become advisable to completely focus their efforts on wholesale instead of appearing solely as a retail store. Prompted by their Thailand excursions, they began by opening a production plant abroad. They called it Pandora Productions. From here they recruited Lone Frandsen to style a unique range of jewellery.
The business had become recognized as simply Pandora by 1987, and manufacturing was brought back to Per and Winnie's home country with headquarters based in Copenhagen. During the same year they resolved to discontinue all retail activity. This consequently meant that Pandora was now purely a jewellery designer and wholesale dealer.
Pandora gained an additional jewellery designer in the form of Lisbeth En Larsen in 1996. She worked with Lone Frandsen to help design and define a style of jewellery that would be unique to the brand Pandora.
But it was in 2000 that the company experienced its truly defining moment. That was the year that Pandora launched its introductory collection of charms and bracelets. It turned out to be a opportune decision seeing that charms were coming back into vogue. However, it was Pandora that spear-headed the campaign by using a strategy of "one charm for every unforgettable moment in your life." The Pandora charms were manufactured with fine quality metals including sterling silver and gold. Furthermore, Pandora revealed a range of murano glass charms that were handcrafted from the Venetian island of Murano in Italy. The mixture of fine quality materials and the detailed choice of different designs available suggested that these charms were an affordable treat for any buyer.
Added to this was the fact that every charm was made with Pandora's patented threading system. This meant that each charm had to be screwed over the end of the Pandora bracelet to secure it. This proved to be a shrewd move by Pandora as it ensured that customers could only fit their Pandora charms onto a Pandora bracelet and not a rival's.
The jeweller's beginnings lie with the pair Per and Winnie Enevoldsen. Per was successful as a goldsmith and in 1982 the two begun a jewellery shop in Denmark's capital. The pair made regular visits to Thailand in quest of jewellery that they could sell via their jewellery shop back home.
But by 1984 the pair realised it had become advisable to completely focus their efforts on wholesale instead of appearing solely as a retail store. Prompted by their Thailand excursions, they began by opening a production plant abroad. They called it Pandora Productions. From here they recruited Lone Frandsen to style a unique range of jewellery.
The business had become recognized as simply Pandora by 1987, and manufacturing was brought back to Per and Winnie's home country with headquarters based in Copenhagen. During the same year they resolved to discontinue all retail activity. This consequently meant that Pandora was now purely a jewellery designer and wholesale dealer.
Pandora gained an additional jewellery designer in the form of Lisbeth En Larsen in 1996. She worked with Lone Frandsen to help design and define a style of jewellery that would be unique to the brand Pandora.
But it was in 2000 that the company experienced its truly defining moment. That was the year that Pandora launched its introductory collection of charms and bracelets. It turned out to be a opportune decision seeing that charms were coming back into vogue. However, it was Pandora that spear-headed the campaign by using a strategy of "one charm for every unforgettable moment in your life." The Pandora charms were manufactured with fine quality metals including sterling silver and gold. Furthermore, Pandora revealed a range of murano glass charms that were handcrafted from the Venetian island of Murano in Italy. The mixture of fine quality materials and the detailed choice of different designs available suggested that these charms were an affordable treat for any buyer.
Added to this was the fact that every charm was made with Pandora's patented threading system. This meant that each charm had to be screwed over the end of the Pandora bracelet to secure it. This proved to be a shrewd move by Pandora as it ensured that customers could only fit their Pandora charms onto a Pandora bracelet and not a rival's.
About the Author:
If you're interested in collecting pandora you should know that there are cheap pandora bracelets available from many genuine Pandora outlets.
0 comments
Post a Comment